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How To Use Seo Yoast

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We also looked at the factors you should take into account when doing keyword research. In this article, we’ll show you how you can use the Yoast SEO plugin to optimize your chances of ranking with your focus keywords. Yoast SEO has a specific input field for your focus keyword in the Yoast SEO meta box underneath your post, as you can see here.

How to Use Focus Keyphrase In Seo Yoast

So what you do is simply fill out your focus keyword, like “How to Use Seo Yost” and then the plugin checks how you’re doing with that keyword. Let’s look at some examples. We’ve already talked about keyword density, which is how often you use your keyword. Well, the plugin will check how often you use your keyword in your text. If you don’t use it enough, or if you use it too often, the plugin will warn you. The plugin doesn’t only look at how often you use your focus keyword, but where you use it, too.

You should use your keyword in the first paragraph, in the SEO title, in the meta description, in one or more subheadings and ideally also in the URL. In short, while filling out your focus keyword, the plugin will tell you to what extent your blog post is SEO-friendly for that specific focus keyword. That’s what the focus keyword functionality does.

How to use Seo Yoast

But how do you know what focus keyword to put into the input field?

But how do you know what focus keyword to put into the input field? Well, if you have Yoast SEO Premium, there’s a nifty little tool that can help you, called “Insights”. Right below the SEO feedback we’ve just looked at, you’ll see a list of words you’ve used frequently in your text. The words that we list there are often the most important words in your article, and can be of great help when you’re unsure what your focus keyword should be. But of course, it’s even better to know what your focus keyword will be before writing the article.

“The right way to write a meta description”

What Is Meta Description?

We’re talking about meta descriptions here. Meta descriptions are one component of SEO and SEO is one component of your entire digital marketing strategy. Do keep that in mind as we dive into this. Meta descriptions here. Meta descriptions are the little snippet of text that you see in search results when you’re scanning them, right? Writing a really compelling one is really, really valuable in terms of driving traffic to your site, increasing your click-through rate.

how to write meta description

How That Works Now

Let’s go into some of the details on how that works now. Meta descriptions should be about between 50 and 300 characters. This is a new change. Google updated their rules in December of 2017. In the past, the general rule of thumb was about 165 characters, about three lines in the search results. Google has changed the rules here. They’re expanding meta description size and you do need to keep that in mind now. Now what used to be about three lines, it’s being expanded to four, five, sometimes six lines depending on the query. From Google’s perspective, the idea here is that Google is always trying to render the perfect results for users.

About Long Meta Description

They’re trying to get users to the answer to their question. It looks like what they’re testing, what they’ve concluded is that sometimes a really well written, long meta description solves the user’s answer and they won’t have to click. They won’t need to click to get to the results, therefore the user gets the results faster. This is sort of the world we’re in now. The long and short of it is that meta descriptions can now be extended to about 300 characters. Do keep that in mind.

Write Unique Meta Description And Use Keywords In Meta Description

Meta descriptions should be unique for each page. You shouldn’t be writing one meta description and putting it everywhere. Everyone should be … The ideal would be to hand write every single one. If you can’t do that and you have engineering experience, or you’re doing optimization on a web application, you’re going to want to use variables that make it unique. Finding reasonable variables to include in the meta description can be really, really helpful in that. But, you do want each page to have a unique meta description. You want to use your main keyword. Once you’ve decided what keyword you’re optimizing that URL for, make sure to get it in there, because Google and other search engines will bold that keyword. In general, the user’s eyes can move towards that word if it’s bolded.

Your meta description in general doesn’t impact the rankings

You do want to try and get your primary keyword in there if you can. Some other stuff to keep in mind when you’re writing your meta description. Your meta description in general doesn’t impact the rankings. Whether you have your keyword in there or not, it’s not going to move you up and down search results directly. It’s not a direct ranking factor. However, it is incredibly important from a click-through rate perspective and that can effect rankings. The average user is only going to give you about one to two seconds before they decide whether or not they want to click you.

Example:

Your meta description is effectively, the old school way to think about this is your billboard on the highway, right? You’re driving down the highway, you look up at a billboard. You’re only going to give it a couple of seconds and it may or may not have an impact on you.

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